You've started your law firm. Now you wonder, "Is this it?” “Is this what it’s all about?” When the shine of running your own shop fades, you may be left feeling quite alone.
Many firms spend a lot of money on legal marketing, but you don’t need to. A marketing plan focused on activities you do well, targeted at the right audience and carried out consistently are the strategies to a successful firm. Being charismatic and outgoing can help the process of growing your practice, however you don’t need to be the charming witty lawyer, all you need are a few basic guidelines.