Plan, Send, and Impress: Your Law Firm’s Guide to Seasonal Cards and Event Invites

Sending holiday greetings, event invitations, and special offers is one of the simplest ways for your law firm to stand out. Done right, these messages build lasting relationships, reinforce your brand, and keep your firm top of mind all year. With a little planning, you can make every message count and leave a lasting impression on clients, prospects, and colleagues.

Why Seasonal Wishes Keep Your Firm Top of Mind

Thoughtful messages throughout the year show that your firm is attentive and accessible. A well-timed holiday greeting or event invitation can:

• Reinforce your brand
• Strengthen relationships
• Encourage referrals

For example, a personalized invitation to a client seminar or networking event can help you meet new prospects and reconnect with current clients in a friendly and professional setting. Even a short handwritten note or e-card can make your firm memorable.

Pro Tip: For a ready-to-use checklist and extra ideas, check out our full Law Firm Card Planner Checklist.

Plan Smart & Save Time

Before creating your cards, ask yourself a few key questions:

• Which holiday or season are you celebrating?
• Will you send an email, e-card, or printed card?
• Who will receive it? Do different recipients need different versions?
• What is your deadline and budget?

Answering these questions ensures your messaging stays organized, timely, and on-brand. Even a simple checklist can save hours of stress and last-minute scrambling.

Pro Tip: Consider using different formats for different audiences. For example, a printed card for high-value clients and a quick e-card for a broader audience.

Craft Messaging That Resonates

Once you know the occasion, format, and audience, focus on your message. Make sure it aligns with your firm’s brand and culture.

Tips for effective messaging:

• Focus on one main idea per card or email
• Keep the tone friendly, professional, and approachable
• Use inclusive language that makes all recipients feel valued

Even small touches, like a personalized signature, can make a big impact. One firm reported that sending a short, handwritten holiday note to top clients led to several new referrals the following month.

Timing is Everything

Start planning early so you have plenty of time to design, print, and schedule your sends.

• Printed cards: Allow extra time for design, printing, and mailing.
• E-cards: Less lead time is needed, but make sure not to wait until the last minute!

Pro Tip: Add each holiday, offer, or event to your calendar at least three months in advance. Planning ahead reduces stress and ensures your messages arrive when they will be most effective.

Wrapping Up

Seasonal cards and event invitations are more than thoughtful gestures. They are powerful tools for building and maintaining relationships, increasing your firm’s visibility, and keeping your services top of mind.

Even following these tips alone can help your firm create professional, timely, and memorable messages.

For a complete step-by-step guide with checklists for e-cards and printed cards, a planning calendar, and budgeting tools, download the Law Firm Card Planner today and make every message count this season.

More Resources:

Grow Your Law Practice with Client Referrals

How Solo Practitioners Can Build a System of Collegiality

Law Firm Productivity Hacks

Getting Them in the Door

A Malpractice Danger Zone

A Quarterly Mental Reset Guide for Lawyers